SWAP THE DRESS, LLC PRIVACY POLICY

Special note about children

Swapthedress.com is not intended for or directed to persons under the age of 18. By using this website to post or purchase products or by providing us with any information via the site, you represent to us that, if you are an individual, you are 18 years of age or older and that any information you provide to us about a third party is for a third party that is 18 years of age or older.

Introduction

    Your privacy is important, so we have created the following Privacy Policy to let you know what information we collect when you visit our site, why we collect it, and how it is used.  Swap the Dress, LLC (hereinafter "Swap the Dress" or “swapthedress.com”) is committed to respecting your privacy.  Please read the following policy to understand how your personal information will be treated.  We may periodically make changes to this Policy.  It is your responsibility to review this Policy frequently and remain informed about any changes to it.  Therefore, we encourage you to visit this page often. When we change the Policy, we will include the date of the last change, so that you can easily see whether there have been any changes since the last time you read the Policy. This Policy was last amended on April 1, 2009. 

This policy will let you know the following:

    1.    What personally identifiable information is collected from me?
    2.    What are cookies and how they are used by Swap the Dress?
    3.    How is my information used?
    4.    Will other site users be able to view my information?
    5.    How can I access, update or delete my information?
    6.    How long does Swap the Dress keep user information?
    7.    What does “opt-out” mean?
    8.    What else should I know about my privacy?
    9.    Other legal notices.

    1.    What personally identifiable information is collected from me?

    In general, we collect information that enables us to operate the site and to provide services and features that may be of interest to you.  When you use our website, we may request your first and last name, home or other physical address, including your street name and address and name of your city or town, your telephone number or other "real world" contact information. We may request your email address, which we may use to contact you regarding your use of the Site or for marketing purposes.  We may also request your credit card information and birth date, which we may use to confirm other information you have provided to us. If you provide us with a credit card number, we may also collect related information, including your billing address, the expiration date, and the security code on the card, and you may use the card to pay us any fees you owe us.  We may also ask you to voluntarily provide us with information regarding your personal or professional interests, demographics, or experience with the services we provide and contact preferences.
 
    2.    What are cookies and how are they used by Swap the Dress?

    Swap the Dress may place Internet cookies on your hard drive.  Internet cookies are small files that may be placed on your hard disk for record-keeping purposes.  Cookies are used to (a) remind us of who you are in order to deliver you better service; (b) estimate our audience size by determining repeat usage of the Web site to help target advertisements based on user interests and behavior; (c) track your progress and entries in promotions, sweepstakes and contests, if any; and (d) measure certain traffic patterns for use as a research tool to understand how our users’ habits are similar or different from one another.  You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.  By not accepting cookies, some Web pages may not display properly or you may not be permitted to access certain information.

    Swap the Dress may also collect IP addresses (the Internet address of a computer) to track a user’s session while the user remains anonymous.  We may analyze this data for certain trends in statistics, such as which parts of our site users are visiting and how long they spend there.  In general, we do not link your IP addresses to anything personally identifiable to you.

    3.    How is my information used?

The information you provide will be used to support your customer relationship with Swap the Dress.  Your information may be shared with agents, contractors or business partners for the purpose of performing services for Swap the Dress.  We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent

We want to help you quickly find information on swapthedress.com and alert you to specific offers, updated information, and other new products and services from Swap the Dress.  Accordingly, we may use the personal information collected by us to send you direct mailings or contact you by telephone or by e-mail about our various products and services or other products and services we feel may be of interest to you.  By your acceptance of this Policy, you agree that we may send these communications to you  If you do not want to receive such mailings, simply “opt-out” by the means provided for in the mailings or by contacting  mailto:info@swapthedress.com

Swap the Dress may perform research on our users’ demographics, interests and behavior based on the information provided to us during your use of swapthedress.com.  This research is compiled and analyzed on an aggregated basis.  Aggregated data does not include personally identifiable information.  Swap the Dress may share this aggregated data with others.

    In addition to the other uses described in this Policy, we use the information you provide to us, as well as other information we collect about you, to verify other information you have provided to us, to support and analyze your use of the site, to customize and modify the services we provide, for internal marketing and other purposes and to comply with any requirements of law. We may review your personal information in an effort to identify users using multiple user names. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the analysis and support of your use of the site, efforts to detect and prevent fraudulent or other unlawful or undesirable behavior, efforts to resolve disputes and efforts to fix problems, and to law enforcement agencies or personnel or other governmental agencies or personnel.

From time to time we may recommend services or products offered by third parties, such as escrow services, shipping services, or other third parties. If we do, for your convenience we may share your personal information with such third parties for the purpose of facilitating your transactions on the site, and you consent to our sharing your information for such purposes, unless you opt out of allowing us to do so by sending an e-mail to that effect to mailto:info@swapthedress.com.

We may collect information actively generated by the listing, posting, or purchase of a product or other use of the site. We use this information to facilitate the operation of the site and analyze and support the operation of the site. 

If you browse or use our website, we may gather navigational and clickstream data that shows what pages are visited and how long various features are used. We may also collect information about the URL you visited before and after visiting the site, your IP address and information about your browser. We use this information to analyze and support the operation of the site, to comply with any requirements of law, and to determine any fees we may owe to third parties.

In addition to the other types of disclosures discussed in this Policy, we may disclose your information if necessary to protect our legal rights, if the information relates to actual or threatened harmful conduct, or if we have a good faith belief that such action is necessary to conform to the requirements of law or comply with governmental orders, court orders, or legal process served on us, or to protect and defend the property or rights of Swap the Dress, users of the site or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk protection. Our policy is to cooperate with law enforcement agencies and third parties seeking to prevent fraud and to enforce laws and protect legal rights, including intellectual property rights. By using the site, you authorize us, in response to a verified request by law enforcement or other governmental authorities relating to a criminal investigation or potential illegal activity, to disclose all information we have about you, including your name, address, email and telephone number and site activity history, without a subpoena. In addition, to the extent required by law, and in accordance with the Terms of Use Agreement, we may make other disclosures of your personal information, including, without limitation, disclosure of your personal information to another user of the site who alleges fraud or deception in a transaction on the site.

We cannot assure you that your personal information will not be disclosed in ways not contemplated by this Policy. For example, third parties may unlawfully intercept or gain access to information you provide to us. Site users may misuse information you provide. We could be required to disclose information to governmental authorities or third parties. Consequently, although we follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system, we cannot assure you, and you should not expect, that your personal information and private communications will always remain confidential.

Will other site users be able to view my information?

Sellers and purchasers using swapthedress.com may have access to the email address, shipping address and other contact information of one another. Users are granted a limited license to use the personal information about other users obtained through the site or otherwise in connection with transactions on the site solely for the limited purposes of (i) communicating with the seller or purchaser, as applicable, to arrange the purchase, sale and delivery of an item in accordance with the Terms of Use Agreement, this Policy and applicable laws, rules and regulations, (ii) using services offered by or through us, and (iii) other purposes but solely if and to the extent that another user expressly authorizes you to use that information for another specific purpose. However, you are prohibited from disclosing any personal information about another user to any third party without the express consent of both (i) that user and (ii) us. If another user expressly authorizes you to collect or use his, her or its personal information for any purpose, you must provide that other user with a way to review the information you collect, to modify that information, and to require you to remove that information from your database and files. Please note that you are not allowed to use personal information you learn about another user from the site or transactions conducted via the site to send commercial emails or other commercial communications of any nature (spam or otherwise) or to add any such information to a mailing list or database unless the other user has expressly consented to your doing so.

You agree that other users may communicate with you in accordance with this section and Policy.

    5.    How do I access, update or delete my information?

    You can request the individual information that Swap the Dress has collected about you, correct factual inaccuracies in your information, remove personal information from our data bases and/or update your personal information by contacting  mailto:info@swapthedress.com.

6.    How long does Swap the Dress keep user information?

We keep user data on our server or in our archives for as long as we are required to do so by law or otherwise as long as we reasonably need it. We may alter this practice according to changing requirements. For example, to the extent permitted by law, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it or for other reasons. In addition, information posted in a public forum could stay in the public domain indefinitely.

    7.    What does “opt-out” mean?

    To “opt-out” means that you have notified Swap the Dress that we no longer have permission to use your information for any particular purpose that you enumerate.

    8.    What else should I know about my privacy?

    Third party Internet sites and services accessible through swapthedress.com have separate privacy and data collection practices, independent of us.  Swap the Dress has no responsibility or liability for these independent policies or actions.  Please be careful and responsible online.  If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. While we strive to protect your information, Swap the Dress cannot ensure or warrant the security of any information through the transmission process and you do so at your own risk.
    9.    Other Legal Notices.
    By using swapthedress.com, you agree to this Privacy Policy.  This is our entire and exclusive Privacy Policy relating to swapthedress.com and it supersedes any earlier version.  We may change this Privacy Policy by posting a new version of the policy on this page.  Please note that the use of information that we gather is subject to the Privacy Policy in effect at the time of use.  You should check our Web site frequently to see recent changes.   Any dispute over privacy is subject to this Privacy Policy and our Terms of Use Agreement, including limitations of damages.  This Privacy Policy is governed by Mississippi law, excluding conflicts of law principles.  If you have any concern about your privacy in connection with this policy, please send us a thorough description to  mailto:info@swapthedress.com, and we will try to resolve it.  In the alternative, you may write to us at:

Swap the Dress, LLC
P. O. Box 1918
Oxford, MS 38655



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